Case study · Team social
Welcome to the neighbourhood: Soho's music history for Virgin's new office
Evening walks introducing Virgin teams to Soho after their move into the former Whitfield Street recording studios.
- Format
- Neighbourhood familiarisation walks
- Area
- Fitzrovia and Soho
- Theme
- Soho's music history
The brief
Virgin moved several of its businesses, including Virgin Red, Virgin Unite, Virgin StartUp and Virgin Limited Edition, into new offices in what had been Whitfield Studios. Opened in 1965, the studios had been the recording venue of choice for artists as varied as the Rolling Stones, Bing Crosby, Madonna, the Spice Girls, Amy Winehouse and the Clash.
Virgin wanted the people working in the new building to get to know the neighbourhood, and commissioned a series of familiarisation walks through nearby Soho.
The walk
With a recording studio for a base, music was the obvious thread. The walks traced Soho's remarkable musical heritage, from Mozart to Queen and David Bowie, Paul McCartney and Wings, Ronnie Scott and Jimi Hendrix, plus plenty more besides.
The result
Virgin's Director of Business Operations got in touch after the tour: "Thank you so much for a really enjoyable tour - everyone said they found it so interesting."
Photos from the walk
“Thank you so much for a really enjoyable tour - everyone said they found it so interesting.”
More case studies
View all case studies-
Kirkland & Ellis
The best lunch hour at the world's largest law firm
A lunchtime walk from the Gherkin for colleagues taking part in STEPtember, through Leadenhall Market and the courtyards off Cornhill.
Read the case study -
KPMG
65 international delegates, one evening, dinner on time
An evening walking tour of the City for young KPMG colleagues from around the world, finishing at their restaurant in New Change.
Read the case study -
TheCityUK
Roman roots and medieval alleys for Mental Health Awareness Week
A 90-minute lunchtime walk for 14 colleagues, right next to their City office, to step away from work and talk.
Read the case study
Planning something similar?
Every walk on this page started with a short conversation. Tell us about your team, your office and your objective, and we'll design a route around them.